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A Social Marketing Principle - The V.R.I.N. Principle

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Today, I saw an ad on Youtube that provides a social marketing course, and it teaches people the key to achieve in the social market. I am just being curious and I went up and signed up for a free training webinar. Unfortunately, I am not affordable for the price of the course. It is $699. But the good news is that I learned a principle of social marketing.
It's called the V.R.I.N. principle.
I searched it on the web and I found it pretty interesting, it is a way of methods on debugging a company's business strategy and create a sustainable competitive resource for the business.

Valuable: If it is useful, ideal, or creative.
Rare: If it is unique, special, or literally, rare.
Imperfectly imitable: If it is easy to be copied by others.
Non-substitutable: If it is able to stay on the market as time passes.

This method is useful when you just have an idea of starting a business or online platforms. You can now easily check a company with the method and fix the mistakes.

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